Lawry Cohen Consulting Website

Lawry Cohen Consulting delivers high-end integrated business management, marketing and strategic communication consulting services.

Areeba were asked to update their website to better reflect a newly revised corporate image and include a more contemporary ‘look and feel’, which would appeal to its audience of C-level and board member clients. 

A brainstorming session was held between key personnel of both companies to develop a clear strategy and timeframe. Following on from analysis of the existing website and feedback from the client, the revised website was restructured to provide a more logical page layout and a CMS was applied to allow the client to manage the content across the site.

Website design was influenced by a pre-existing print document showcasing the business' services and expertise. This document was superbly laid out in terms of topography, with consideration given to the fonts, text layout and content composition. A novel aspect of the project was that all the high quality photography supplied was actually styled, composed and photographed by the client. With such a foundation to springboard from, the resulting online design and development was very focussed on communicating this same sense of space and proportion. The result is a site which is easy to navigate and presents its information in a clean and uncluttered manner.

Adding a strategic focus to the site's relaunch, Areeba have designed an e-newsletter which the business plans to use to stay in touch with its clients on a regular basis using the Areeba's Aommi Newsletter System. Integration of a Blog for the business principal to write industry news, observation and commentary adds a personal touch to the website.