Devondale Website

Healthy convenient dairy products. Wholly Australian. Devondale dairy products are made by the Murray Goulburn Co-operative - the largest co-operative dairy company in Australia.

Devondale needed a website makeover that would reinforce its corporate identity and product excellence. A site that was graphically strong, yet quick and simple to navigate. One that would convey the brands strengths, product information and provide a convenient communication access point for the general public.

Some of the objectives Devondale wanted to achieve included

• Present the company's range of products in an informative, useful and engaging manner;
• Reflect the prescribed 'look and feel' - conceived before, but defined during, the planning phase;
• Reinforce and complement all offline branding;
• Cater for the accessibility limitations of home and rural users;
• Make use of online promotions, recipes, and interactive games to encourage visitors to use and explore the site, to return, and to refer others to it.

The site is now an integral part of the Devondale identity. Since launch, it has received great consumer feedback and has become an excellent consumer communication tool. With only minor tweaks since conception, the design has remained fresh and appealing despite being a few years old.