Foster's Corporate Website

January 2005 - Present

http://www.fosters.com.au

Solutions involved

• Information Architecture
• RedDot CMS
• Support & Maintenance

The Foster's website is a hub for over 230 brands that are sold into 155 countries around the world; all managed out of Melbourne.

History

Foster's is a great drinks company! They own, market and distribute an international portfolio of beer, wine, spirits, cider and non-alcohol brands. Areeba has been working with the Foster's Group since 1999. 2001 saw our first development of the Foster's Corporate website. We have continued to partner with them to rebrand, develop brands and achieve communication outcomes.

Challenge

With the acquisition of Southcorp in 2005, Foster's needed to re-establish their web presence to cater for new brands, new audiences, and new content managers. The challenge was to create a clear navigation structure to channel the distinct audience segments, and that would cater for the ongoing growth of the company. Oh, and the site had to be up and running within two months.

Solution

Areeba delivered a streamlined design, with clear channels for the various consumer, customer and shareholder markets. The website redevelopment also introduced RedDot CMS to manage the online content which was welcomed for its ease of use and access to information.

The RedDot CMS gave Foster's a set of templates, workflow, navigational and version control allowing more succinct management of the site. Further, it has allowed the site to easily grow to keep up with the growing suite of brands under the Foster's umbrella.