Leadtec Website

October 2007 to April 2008. Active client.

http://www.leadtec.com.au

Solutions involved

• Identity & Brand Execution
• Information Architecture
• UI Design

Areeba lead Leadtec through a re-branding exercise and then implemented this new brand across a new website, delivering a cost effective solution that will meet their needs for many years to come.

History

Leadtec is a leading global supplier of business to business e-commerce software, specialising in supply chain solutions including data transformation, catalogue synchronisation, e-business connectivity, content and business rule validation, and data mining solutions.

Challenge

Areeba assisted Leadtec to create and implement a completely new Brand, along with associated logos and Brand collateral to be used across the web as well as print media. This brand is now being rolled out throughout all of Leadtec’s products.

The website brief for site creation was primarily focussed on allowing Leadtec to showcase its success in the B2B industry and the business expertise in supply chain management software and integration solutions.

Solution

The final solution combined judicious use of Flash to highlight key aspects of the business, the new brand identity and a cutting edge implementation of the Drupal Open Source CMS to allow user control of the sites content. The result is one which reinvigorates the Leadtec brand and how it presents itself to its consumer base with the desired aim to meet their business requirements for many years to come.

Solutions involved

• Brand Creation
• Identity & Brand Execution
• Information Architecture
• Internet Strategy & Advice
• User Interface Design