Matilda Bay Website

October 2003 - Present

http://www.matildabay.com.au

Solutions involved

• CMS
• Flash Animation
• Online Advertising

Honouring the traditions of their craft and fascinating the senses, Matilda Bay wanted to create an online presence to reflect the quality and distinction of their beers.

History

Matilda Bay Brewing Company is a specialist Australian Brewery dedicated to producing beer with more flavour, more character, and more difference, and includes brands such as Redback, Beez Neez, Bohemian Pilzner and Rooftop Red.

Challenge

Having updated their branding, and redesigned the packaging across their range of boutique beers, Matilda Bay Brewing Company sought an updated web presence to embrace and uphold the uniquity of their brand, and establish the distinction of their beers.

Solution

Areeba drew on Matilda Bay's heritage and character to represent the Australian identity of the brand without resorting to cliches or `ockerism'. The design allows for ease of interaction with the individual beers while supporting the overarching Matilda Bay identity.

Areeba has continued to work with Matilda Bay to develop new features and functionalities with which the brands can engage with their consumers.